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A new survey by the Participatory Marketing Network findw just 22 percent of Generation Y consumera areusing Twitter. However, when askes about how much they usesocial networking, 99 percent from this who in general have not yet hit 30, report having an active profile on at leasty one social networking "Twitter dominates the news, but clearly we're only touchinhg the surface of its potentia l as a marketing vehicle," said Michael Dellz Penna, PMN’s co-founder and executive chairman. "Thix is a classic 'glass half full' scenarii for Twitter because it's clead that Gen Y has an appetite for social butstill hasn't fully embraced micro-blogging.
Therw is a tremendous opportunit now for marketers to develop strategies to get this important group activeon too." More than 85 percent folloew friends. More than 54 percent follow More than 29 percentfollow family. More than 29 percenyt follow companies. Of those who use a sociaol network, 89 percent have downloaded one of the following to theiprofile page: photos (89 percent), games (53 percent), entertainment (51 news (32 percent) and weather (29 Thirty-eight percent of Gen Y have an iPhonr or iPod Touch.
Games (53 percent), entertainmentf (35 percent), lifestyle (31 financial - "free" (28 financial "paid" (seven percent) are the most popular mobile applications. More than one-quarter (26 indicated none. You can click to follow the Soutu Florida Business Journalon Twitter.
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