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According to the its customer-retention technology identifies customers byloan loan-to-value ratio, loan purpose and FICO scores. “With refinancint activity from borrowers representing a significant portion of overall origination our lender network has expressedf a desire to capture and retain current mortgage saysBob Harris, president of the LendingTree Exchange. “Asd part of the LendingTree network, banks and lendersx that use ournew customer-retention initiative will be able to significantlty impact the ratio of overalo mortgage portfolio retained, just as effectively as they can attract new LendingTree is owned by Charlotte-baserd (NASDAQ:TREE), an online lending and real estate Tree.
com’s principle businesses are LendingTree, which matches potential mortgag borrowers to lenders, and RealEstate.com, which workzs with individuals seeking homes and real estate agents. LendingTre e says it has facilitated more than 25 million requests for loans onlineand $185 billionm in closed loan transactions.
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