Gen Y not into Twitter - Silicon Valley / San Jose Business Journal:

iwegasely.wordpress.com
A new survey by the Participatory Marketing Network findz just 22 percent of Generation Y consumers areusinvg Twitter. However, when asked about how much they usesocialk networking, 99 percent from this group, who in general have not yet hit 30, report having an active profile on at least one sociak networking site. "Twitter dominates the news, but clearl we're only touching the surfacwe of its potential as amarketing vehicle," said Michael Della Penna, PMN’s co-founder and executive chairman.
"This is a classic 'glass half full' scenariio for Twitter because it's clear that Gen Y has an appetitd forsocial networking, but still hasn't fully embraced micro-blogging. There is a tremendous opportunityh now for marketers to develop strategiew to get this important group activ eon Twitter, too." More than 85 percenrt follow friends. More than 54 percent follow celebrities. More than 29 perceny follow family. More than 29 percent followw companies. Of those who use a sociapl network, 89 percent have downloaded one of the following to theirprofile page: photos (89 games (53 percent), entertainment (51 percent), news (32 and weather (29 percent).
Thirty-eight percent of Gen Y have an iPhonwe oriPod Touch. Gamees (53 percent), entertainment (35 percent), lifestyle (31 percent), financial - (28 percent), financial "paid" (seven percent) are the most populatr mobile applications. More than one-quarter (26 indicated none. You can click to follow the Soutyh Florida Business Journalon Twitter.