Use summer

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Many of us, in fact, tend to view May as an ending ofsorts … and August as the beginning of the last half of the But what about June and July Many people pull back during the summer New product launches, marketing efforts, training and new projectws are put off until Augustr or September. However, I conside the summer months to be fille d withspectacular opportunity. Take some time off. But then get back to refreshed and refocusing your energies on every possibld summer opportunity to buildxyour brand. Remember, you are your bransd … and by building your brand all 12 monthes of the year you can leverage your individualithyand uniqueness.
Why is summer a terrifif time to reinforce and expanfd yourpersonal brand? Because most of us tend to be less harrieds and more laid-back in warmer weather. We actuallyu have time to “get it.” Don’t miss out on some of the most productiv months of youryear — July and August. Here’s one professional’s story: an owner of a large commercia l realestate company, has had yearw of success in the local market. With the currengt economic times, John recognized the reality that he needed to establishu his own brand identity that aligned withhis company’xs strong brand.
“I have operationalized my personal bran d into my daily work and keep this branding top of My customers and employees have noticed things like a new tag new bio and new way of introducingf myself andmy company,” he says. The results? John has alread increased business for the and is winning contracts when his competitorws arestill struggling. “In the summer, it seemw like people have moretime — or take time to actuallyh get to know you and what you he says. “I’ve already had meetinges with prospective customers that seemed lesshurrieds and, actually, were more So, what about you?
Are you going to use the summee to build momentum and creatr more success?